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Industry trends - AI search traffic share

• In Dec., there was no major market share change for AI search month over month. AI search led by ChatGPT remains around 4% of total market share.

• Surprisingly, AI search usage slightly dropped in December, while traditional search slightly increased. This could be indicating that AI search is still mostly used by knowledge workers rather than the mass market, so when holidays start in December, AI search usage drops.

• Despite AI search overall slight decrease trend, Mistral AI is gaining traction in Russia and France as a leading European AI search.